Agnew, Hugh E.
Outlines of marketing / Hugh E. Agnew
McGraw-Hill Book , 1950
Buku Teks
Stern, Mark E.
Marketing planning: an systems approach/ Mark E. Stern
McGraw-Hill, 1966
Buku Teks
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1978
Buku Teks
Cox, William E. Jr.
Industrial marketing research/ William E. Cox, Jr
N.Y. John Wiley c., 1979
Buku Teks
Panduan memahami kebijaksanaan dan prosedur penjualan dan pemasaran = Manual of sales and marketing policies and procedures / by Alexander Hamilton Institute
Elex Media Komputindo, 1994
Buku Teks