Lorie, James H.
Basic methods of marketing research
NMcGraw-Hill , 1951
 Buku Teks
Fitzroy, Peter T.
Analytical methods for marketing management
McGraw-Hill, 1976
 Buku Teks
Dyah Armi Riana
Analisis aspek bauran pemasaran yang berhubungan dengan loyalitas pelanggan Rs Yadika = Analysis of marketing mix aspects which related to customer loyalty in Yadika Hospital, 2001
Universitas Indonesia, 2002
 UI - Tesis Membership
Samori, Hans David Leonardo Vence Mandani
Pengaruh Brand Image terhadap Keputusan Pembelian Smartphone iPhone pada Mahasiswa Universitas Indonesia Kampus UI Depok = The Effect of Brand Image towards Purchasing Decision of Smartphone iPhone on University Indonesia Student at Campus UI Depok
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi Membership
Anggraeni Yustina
Pelindungan Merek Atas Logo "Agro Inovasi" Milik Badan Penelitian dan Pengembangan Pertanian dan Strategi Pemanfaatannya melalui Co-Branding = Brand Protection of Agro Innovation Logo of Indonesian Agency for Agricultural Research and Development and Its Utilization Strategy through Co-Branding.
Fakultas Hukum Universitas Indonesia, 2020
 UI - Tesis Membership