Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
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Levitt, Theodore
Innovation in marketing; new perspectives for profit and growth/ Theodore Levitt
Pan Books, 1962
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Levitt, Theodore
Innovation in marketing new perspectives for profit and growth
McGraw-Hill, 1962
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Kotler, Philip
Chaotics: the business of managing and marketing in the age of turbulence
[American Management Association, ], 2009
 eBooks
Soman, Dilip
Managing customer value: one stage at a time
World Scientific, 2010
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