Zyman, Sergio
The end of marketing as we know it
Harper Business, 2000
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Zyman, Sergio
The end of advertising as we know it
John Wiley & Sons, 2002
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McIntosh, Jane
The practical archaelogist: how we know what we know about the past
Checkmark Books, 1999
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Cochrane, Susan H.
Fertility and education: what do we really know?
Johns Hopkins University Press, 1979
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Borner, Katy
Atlas of science : visualizing what we know
MIT Press, 2010
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