Ingram, Andrew
An advertisers guide to better radio advertising: Tune in to the power of the brand conversation medium
John Wiley & Sons, 2005
Buku Teks
Rand, Paul M.
Highly recommended: harnessing the power of word of mouth and social media to build your brand and your business
McGraw-Hill , 2014
Buku Teks
Rangkuti, Freddy
The power of brands : teknik mengelola brand equity dan strategi pengembangan merek + analisis kasus dengan SPSS
Gramedia Putaka Utama, 2002
Buku Teks
Rand, Paul M.
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
McGraw-Hill, 2013
Buku Teks
Goldman, Jeremy
Going social: excite customers, generate buzz, and energize your brand with the power of social media
[American Management Association, ], 2013
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