Baker, Michael J.
Research for marketing
Macmillan, 1991
Buku Teks
Kress, George
Marketing research
Prentice-Hall, 1988
Buku Teks
Parasuraman, A.
Marketing research
Addison-Wesley, 1991
Buku Teks
Silvia Ulfa
Marketing research
PAU-EK-UI, 1991
Buku Teks
Aaker, David A.
Marketing Research
John Wiley & Sons, 1995
Buku Teks