Bearden, William O.
Marketing ; principles & perspectives
McGraw-Hill, Irwin, 2007
Buku Teks SO
Bearden, William O.
Marketing: principles & perspectives
McGraw-Hill/Irwin, 2004
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Randall, Geoffrey
Principles of marketing
Routledge, 1993
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Kotler, Philip
Principles of marketing
2001
Multimedia
Clark, Fred E.
Principles of marketing
Macmillan, 1947
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