Perilaku Pembelian Impulsif Produk Pakaian Masyarakat Urban di Kota Jakarta dan Bandung

Analisis faktor-faktor yang mempengaruhi store personality dan consumers store choice behaviour: studi pada department store di Jakarta = Analysis of factors that influence store personality and consumers store choice behaviour: study at department store in Jakarta

Analisis perilaku konsumen Sertifikasi SCUBA Diving di kalangan Mahasiswa berdasarkan pemetaan persepsi (perceptual mapping) = SCUBA Diving Certification consumer behavior analysis among university students using perceptual mapping

Analisis faktor-faktor yang memengaruhi sikap dan perilaku konsumen generasi Y terhadap penggunaan luxury cosmetic brands = Analysis of factors influencing attitude and usage behavior of generation Y female consumers towards luxury cosmetic brands

Pengaruh identitas merek dalam pembentukan loyalitas konsumen (studi kasus konsumen pelumas sepeda motor di Jakarta) = The effect of brand identity on customer loyalty (case study of motorcycle lubricant product customer in Jakarta)