Walker, Orville C.
Marketing strategy : a decision-focused approach
McGraw-Hill, 2006
 Buku Teks
M. Suyanto
Marketing Strategy Top Brand Indonesia
Andi, 2007
 Buku Teks
Kleinsteuber, F.
Effective price strategy to increase your profit / F. Kleinsteuber, penerjemah Siswanto Sutojo
Damar Mulia Pustaka, 2007
 Buku Teks
Suradi
Penetapan strategi pemasaran Rumah Sakit PKU Muhammadiyah Surakarta = Determining the marketing strategy in the PKU Muhammadiyah Surakarta Hospital
Universitas Indonesia, 1995
 UI - Tesis Membership
Richardus Handojo Wiwoho
Model strategi pemasaran potensi kawasan: studi kasus Muarajambi = The model of marketing strategy of potential area: case study Muarajambi
Universitas Indonesia, 2014
 UI - Disertasi Membership