Hendra Yuniarto
Persepsi konsumen terhadap brand branding dan brand equity di lihat dari sisi program acara di global TV
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis Open
Anna Gratia
Dampak dari Consumer Values Terhadap Intensi Menyebarkan Video Iklan dan Brand Equity dari Produk Sampo Head & Shoulders = Influence of Consumer Values on the Intention to Share Advertising Videos and Brand Equity of Head & Shoulders Shampoo Products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Dimas Adi Nugroho
Peran Religiusitas dalam Pasar Global: Faktor Determinan Consumer-based Halal Brand Equity pada Perusahaan Multinasional = The Role of Religiosity in the Global Market: Drivers of Consumer-based Halal Brand Equity in Multinational Companies
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Birawani Dwi Anggraeni
Analisis pengaruh value equity, brand equity dan relationshun equity terhadap customer lifetime value serta pengukuran customer lifetime value dan customer share pada Aqua = The analysis effect of value equity, brand equity, and relationship equity to customer lifetime value and measuring of customer lifetime value and customer share from Aqua
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis Open
Andi Ramadhani Akbar
Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership