Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
 Buku Teks
Raja Suhud Victor Hugo
Strategi bersaing media indonesia dalam industri surat kabar di indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2003
 UI - Tesis Membership
Kelley, Larry D.
Advertising Media Planning : a Brand Management Approach
M.E. Sharpe, 2011
 Buku Teks
Surmanek, Jim
Perencanaan media
Elex Media Komputindo, 1991
 Buku Teks
Sumanek, Jim
Perencanaan media
Elex Media Komputindo, 1991
 Buku Teks