Readings in marketing : the qualitative and quantitative areas
edited by Philip R. Cateora and Lee Richardson
Appleton-Century-Crofts, 1967
 Buku Teks
Majaro, Simon
Marketing in perspective / Simon Majaro
Allen & Unwin , 1982
 Buku Teks
Mariana Herawati Gani
Analisis implementasi pemasaran bapel PJPK Sint Carolus dalam pencapaian target penambahan peserta grup luar perhimpunan Sint Carolus tahun 2002 = Bapel PJPK Sint Carolus marketing implementation analysis in reaching additional participants target from out of Sint Carolus association year 2002
Universitas Indonesia, 2003
 UI - Tesis Membership
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks