Aaker, David A.
Advertising management
Prentice-Hall, 1987
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Marinaccio, Dave
Admen, mad men, and the real world of advertising : essential lessons for business and life
Arcade Publishing, 2015
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Ahuja, B. N.
Public relations and advertising
Surjeet Publications, 1990
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Kirkpatrick, C.A.
Advertising : mass communication in marketing
Houghton Miffiln, 1959
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Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications
Pearson, 2016
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