Iklan dan konsumen dalam perspektif pemasaran dan hukum

Pengaruh service failure severity dan agreeableness terhadap switchover intention melalui consumer forgiveness: Studi pada pelanggan indihome di Jabodetabek = the effect of service failure severity and agreeableness on switchover intention through consumer forgiveness: A study on indihome customer in Jabodetabek.

Etnosentrisme konsumen : studi pada konsumen merk lokal Indonesia di Bandung = Indonesian young consumer ethnocentrism of fashion local brand : study of Indonesian local brand consumer in Bandung

Studi tentang nilai nilai konsumen kebutuhan dan niat perilaku perbandingan Indonesia dan Korea = A study on consumers values needs and behavioral intentions comparison of Indonesia and Korea / Kim Tae Young

Analisis perbandingan brand awareness, brand association, brand percieved quality NU Green tea dan sosro green -T serta hubungannya dengan loyalitas konsumen