Trout, Jack
Big brands big trouble : pelajaran berharga dari merek-merek ternama
Erlangga, 2001
 Buku Teks
Giang Huynh : Jonathan A.J. Wilson
Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
 Artikel Jurnal
Bacon, Terry R., 1947-
Winning behavior: what the smartest, most successful companies do differently
American Management Association;, 2003
 eBooks
Pohan, Annisa Larasati
Analisis keberhasilan Luxury Brands di Indonesia : suatu studi terhadap faktor-faktor yang menjadi Anteseden Willingness to Pay a Premium pada Luxury Fashion Brands = Analysis of successful Luxury Brands in Indonesia : a study of Antecedents factors of Willingness to Pay a Premium in the Luxury Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Rangkuti, Freddy
The power of brands : teknik mengelola brand equity dan strategi pengembangan merek + analisis kasus dengan SPSS
Gramedia Putaka Utama, 2002
 Buku Teks