Applications of management sciences in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
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Montgomery, David B.
Management science in marketing
Prentice-Hall, 1969
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Applications in basic marketing
Irwin, 1991
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Applications in basic marketing
Irwin, 1991
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McCharty, E Jerome
Applications in basic marketing
Homewood, 1990
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