Doob, Leonard William, 1909-
Public opinion and propaganda
The Cresset Press, 1948
 Buku Teks
Reader in public opinion and communication
edited by Bernard Berelson and Morris Janowith
Free Press, 1966
 Buku Teks SO
Ginneken, Jaap van
Collective behavior and public opinion rapid shifts in opinion and communication
Lawrence Erlbaum Associates, 2002
 Buku Teks
Ginneken, Jaap van
Collective behavior and public opinion rapid shifts in opinion and communication
Lawrence Erlbaum Associates, 1938
 Buku Teks SO
Roll, Charles W.
Polls, their use and misuse in politics / Charles W. Roll, Jr. & Albert H. Cantril
Seven Locks Press, 1980
 Buku Teks