Mengintegrasikan Pengaruh Faktor Persepsi Konsumen Dalam Memprediksi Pembelian Merek Pribadi (Private Brand) Pada Hypermarket Carrefour Di Indonesia = Integrating Effect of Consumer Perception Factors in Predicting Private Brand Purchase at Hypermarket Carrefour in Indonesia

Pengaruh Moderasi Kategori Brand Pada Private-Label: Studi Faktor Store-Related Private-Label Produksi UMKM = The Moderating Effect of Brand Category on Private-Label: a Study of Store-Related Factors on SMEs Private-Label

The Role of Reader Participation in the Brand Building Process of Gadis Magazine

Analisis peta positioning merek notebook dikalangan mahasiswa Universitas Indonesia dengan menggunakan metode attribute rating dan correspondence analysis

Peranan persepsi konsumen atas service brand dalam proses pembentukan nilai pelanggan (studi kasus: Garuda Indonesia)