Analisis brand positioning partai politik di Indonesia: studi kasus Golkar, Demokrat, PDIP, PKS, dan Gerindra = Brand positioning political party in Indonesia case: study Golkar, Demokrat , PDIP, PKS, and Gerindra
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
UI - Skripsi Membership
Fitri Lukiastuti Kurniawan
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Buku Teks
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Harvard Business School Press, 1994
Buku Teks
Saloner, Garth
Strategic management
John Wiley & Sons, 2001
Buku Teks
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Strategic management
Addison-Wesley, 1996
Buku Teks