Ditemukan 1 dokumen yang sesuai dengan query
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We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with ...
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United Kingdom: Emerald, 2016
e20469304
eBooks Universitas Indonesia Library
