Ditemukan 1 dokumen yang sesuai dengan query
Roberts, Mary Lou
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INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing ...
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Unites States: South Western Cengage Learning, 2013
658.84 ROB i
Buku Teks Universitas Indonesia Library
