Ditemukan 3 dokumen yang sesuai dengan query
Lehmann, Donald R.
Homewood: BPI Irwin, 1988
658.8 LEH a
Buku Teks Universitas Indonesia Library
Lehmann, Donald R.
Boulder: McGraw-Hill, 2005
658.8 LEH a
Buku Teks Universitas Indonesia Library
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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.
Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of ...
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New York: Routledge, 2020
e20497337
eBooks Universitas Indonesia Library
