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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Afzal Ahmed
Building consumer-based brand equity in retail banks: a quantitative study on a Pakistani star bank
" ABSTRACT
Firms are striving to increase their brand equity that ultimately leads to an increase in profitability. The purpose of the study is to identify the causal relationship of endorsers credibility with Brand credibility and its meditating role on consumer-based brand equity in the banking sector of Pakistan. 384 active HBC account holders taken as the sample and data collected through a comprehensive questionnaire. Correlation and regression analysis were conducted to test the factors of attractiveness, ... "
Jakarta: Faculty of Economics and Business State Islamic University (UIN) Syarif Hidayatullah, 2018
330 JETIK 17:2 (2018)
Artikel Jurnal  Universitas Indonesia Library