Ditemukan 1 dokumen yang sesuai dengan query
Woodside, Arch G.
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Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell ...
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United Kingdom: Emerald, 2016
e20469267
eBooks Universitas Indonesia Library
