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Hombur, Christian, 1962-
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[This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This book considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire organization's sales function. The book includes many useful tools and guidelines and is enhanced with numerous examples, that help bring the ...
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Berlin: [Springer, ], 2012
e20397194
eBooks Universitas Indonesia Library