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Deanda Dewindaru
Studi komunikasi internal yang terjadi selama krisis berlangsung pada Bank BTN kasus pemberitaan pada Bank BTN yang akan diakuisisi Bank Mandiri tahun 2014 = A study of internal communication during crisis in Bank BTN a case of news regarding planned Bank BTN acquisition by Bank Mandiri in 2014
"[ ABSTRAK
Skripsi ini membahas tentang komunikasi internal yang terjadi selama krisis berlangsung pada Bank BTN (studi kasus pemberitaan Bank BTN yang akan diakuisisi Bank Mandiri tahun 2014). Fokus dari penelitian ini adalah bagaimana upaya pihak manajemen dan tim manajemen krisis mengurangi ketidakpastian karyawan ketika pemberitaan wacana akuisisi. Pendekatan pada penelitian ini adalah penelitian kualitatif dengan desain deskriptif. Sedangkan konfirmasi data pada penelitian ini menggunakan triangulasi data kuantitatif (survei).
Peneliti menyarankan bahwa pihak manajemen Bank BTN perlu melakukan komunikasi internal secara terbuka untuk mengurangi ketidakpastian karyawan ketika krisis berlangsung. Selain itu, pihak manajemen Bank BTN perlu membuat tim manajamen krisis untuk menangani komunikasi krisis, terutama kepada pihak internal. Tim manajemen krisis perlu membuat Peraturan Standar Operasional (PSO) agar informasi yang diberikan jelas dan tidak simpang siur. Terakhir, Bank BTN perlu melibatkan manajemen senior dalam menangani krisis.
ABSTRACTTittle of Thesis: A Study of Internal Communication during Crisis in Bank BTN (A Case of News Regarding Planned Bank BTN Acquisition by Bank Mandiri in 2014)
This thesis discusses about the internal communication that occurred during the crisis in Bank BTN (case study of news regarding planned Bank BTN acquisition by Bank Mandiri in 2014). The focus of this research is the efforts of the management and its crisis management team to reduce employees? uncertainty when the news about the acquisition was circulating. The approach in this study is a qualitative research with descriptive design. While confirmation of the data in this study is done using quantitative data triangulation (survey).
The researcher suggest that Bank BTN management should do an open internal communication in order to reduce employees? uncertainty when the crisis was taking place. Moreover, the management should form a crisis management team to deal with crisis communication, especially to internal parties. The crisis management team should make a Standard Operating Procedure (SOP) so that the information provided will be as clear as possible. Finally, the management should involve the senior management in handling the crisis.;Tittle of Thesis: A Study of Internal Communication during Crisis in Bank BTN (A Case of News Regarding Planned Bank BTN Acquisition by Bank Mandiri in 2014)
This thesis discusses about the internal communication that occurred during the crisis in Bank BTN (case study of news regarding planned Bank BTN acquisition by Bank Mandiri in 2014). The focus of this research is the efforts of the management and its crisis management team to reduce employees? uncertainty when the news about the acquisition was circulating. The approach in this study is a qualitative research with descriptive design. While confirmation of the data in this study is done using quantitative data triangulation (survey).
The researcher suggest that Bank BTN management should do an open internal communication in order to reduce employees? uncertainty when the crisis was taking place. Moreover, the management should form a crisis management team to deal with crisis communication, especially to internal parties. The crisis management team should make a Standard Operating Procedure (SOP) so that the information provided will be as clear as possible. Finally, the management should involve the senior management in handling the crisis.;Tittle of Thesis: A Study of Internal Communication during Crisis in Bank BTN (A Case of News Regarding Planned Bank BTN Acquisition by Bank Mandiri in 2014)
This thesis discusses about the internal communication that occurred during the crisis in Bank BTN (case study of news regarding planned Bank BTN acquisition by Bank Mandiri in 2014). The focus of this research is the efforts of the management and its crisis management team to reduce employees? uncertainty when the news about the acquisition was circulating. The approach in this study is a qualitative research with descriptive design. While confirmation of the data in this study is done using quantitative data triangulation (survey).
The researcher suggest that Bank BTN management should do an open internal communication in order to reduce employees? uncertainty when the crisis was taking place. Moreover, the management should form a crisis management team to deal with crisis communication, especially to internal parties. The crisis management team should make a Standard Operating Procedure (SOP) so that the information provided will be as clear as possible. Finally, the management should involve the senior management in handling the crisis.;Tittle of Thesis: A Study of Internal Communication during Crisis in Bank BTN (A Case of News Regarding Planned Bank BTN Acquisition by Bank Mandiri in 2014)
This thesis discusses about the internal communication that occurred during the crisis in Bank BTN (case study of news regarding planned Bank BTN acquisition by Bank Mandiri in 2014). The focus of this research is the efforts of the management and its crisis management team to reduce employees? uncertainty when the news about the acquisition was circulating. The approach in this study is a qualitative research with descriptive design. While confirmation of the data in this study is done using quantitative data triangulation (survey).
The researcher suggest that Bank BTN management should do an open internal communication in order to reduce employees? uncertainty when the crisis was taking place. Moreover, the management should form a crisis management team to deal with crisis communication, especially to internal parties. The crisis management team should make a Standard Operating Procedure (SOP) so that the information provided will be as clear as possible. Finally, the management should involve the senior management in handling the crisis., Tittle of Thesis: A Study of Internal Communication during Crisis in Bank BTN (A Case of News Regarding Planned Bank BTN Acquisition by Bank Mandiri in 2014)
This thesis discusses about the internal communication that occurred during the crisis in Bank BTN (case study of news regarding planned Bank BTN acquisition by Bank Mandiri in 2014). The focus of this research is the efforts of the management and its crisis management team to reduce employees’ uncertainty when the news about the acquisition was circulating. The approach in this study is a qualitative research with descriptive design. While confirmation of the data in this study is done using quantitative data triangulation (survey).
The researcher suggest that Bank BTN management should do an open internal communication in order to reduce employees’ uncertainty when the crisis was taking place. Moreover, the management should form a crisis management team to deal with crisis communication, especially to internal parties. The crisis management team should make a Standard Operating Procedure (SOP) so that the information provided will be as clear as possible. Finally, the management should involve the senior management in handling the crisis.]"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
S62316
UI - Skripsi Membership  Universitas Indonesia Library
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Kemala Maharani Fabrian
Program marketing public relations sebagai strategi membangun citra Envy Me = A marketing public relations program for Envy Me's image building strategy / Kemala Maharani Fabrian
"ABSTRAK
Envy Me merupakan merek aksesoris fesyen mewah yang mengangkat warisan budaya Indonesia sebagai salah satu keunggulannya, yaitu batik yang telah dikembangkan. Keunikan produk-produk Envy Me juga terletak pada desain unik serta penggunaan teknik laser untuk menciptakan motif batik pada produk. Dengan melahirkan produk-produk handmade berkualitas tinggi dengan harga premium, Envy Me ditujukan bagi target khalayak yang niche. Meski memiliki batik yang sangat terkenal sebagai daya tarik, Envy Me memiliki kekurangan-kekurangan. Sudah empat tahun Envy Me berdiri namun namanya masih kurang terdengar karena ketatnya persaingan dan positioning yang tidak jelas di pasar. Hal tersebut berakibat pada citra Envy Me yang tidak kuat. Envy Me juga memiliki tenaga kerja yang terbatas. Dalam upaya menjawab permasalahan tersebut, maka strategi yang ditawarkan adalah melalui program Marketing Public Relations (MPR), yang mencakupi empat kegiatan utama yang terdiri dari pembuatan tim MPR Envy Me, endorsement oleh blogger fesyen dan tokoh publik, pembuatan website dan penggunaan media sosial yang optimal, serta mengadakan special events. Yang berusaha didorong melalui program ini MPR ini adalah word-of-mouth, baik di dunia online maupun offline.
ABSTRACT
Envy Me is a luxurious fashion accesory brand that promotes Indonesia?s cultural heritage, batik, by using redefined batik prints. The excellence of Envy Me?s products are found in the unique designs as well as the use of laser to engrave the redefined batik print on its products. By generating handmade high quality products with a premium price, Envy Me is meant for a niche target audience. Inspite of having the infamous batik as its appeal, Envy Me has some flaws. It has been four years since Envy Me was found, but it is not well known as a brand due to the high competition in the market and the unclear positioning bore by Envy Me. These affect the brand image of Envy Me not the way Ari wants it to be perceived. Envy Me also has a limited human resources to do all the work. In order to answer the problems, the strategy offered is to execute a Marketing Public Relations (MPR) program, which has four main activities consisting of establishing Envy Me?s MPR team, endorsement by fashion bloggers and public figure, creating a website and optimizing the use of social media sosial, as well as holding speacial events. Through this MPR program, Envy Me aims in pushing the online and offline word-of-mouth. "
2015
TA-pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Azzahra Shabrina Larasati
Perencanaan program "CP Prima Goes to Campus": membangun awareness mahasiswa Universitas Indonesia terhadap PT Central Proteinaprima Tbk = "CP Prima Goes to Campus" program planning: build the awareness of Universitas Indonesia students to PT Central Proteinaprima Tbk / Azzahra Shabrina Larasati
"ABSTRAK
Kesadaran masyarakat mengenai keberadaan sebuah perusahaan maupun brand merupakan hal yang penting. Sejauh mana masyarakat menyadari adanya suatu produk atau jasa tentu berpengaruh terhadap eksistensi dan kelangsungan perusahaan tersebut. PT Central Proteinaprima (CP Prima) memiliki keinginan untuk dapat dikenal oleh mahasiswa, khususnya mahasiswa Universitas Indonesia. Universitas Indonesia sebagai universitas penyandang nama negara diyakini memiliki mahasiswa yang kompeten dan terbaik untuk dapat memperkuat kinerja perusahaan di masa depan. Oleh karena itu dilakukan penelitian kuantitatif dan kualitatif untuk mengetahui posisi CP Prima di mata mahasiswa UI.
Hasil menunjukkan bahwa mahasiswa UI sebagian besar masih belum mengetahui tentang CP Prima. Solusi dari permasalahan tersebut adalah dirancangnya program Marketing Public Relations yang terdiri dari exhibition sekaligus perekrutan karyawan bekerja sama dengan CDC UI, presentasi perusahaan, KOL engagement, seminar, kompetisi esai, dan publikasi media. Seluruh program tersebut bertujuan untuk membangun awareness mahasiswa Universitas Indonesia terhadap CP Prima sekaligus menciptakan citra positif CP Prima sebagai perusahaan yang potensial di masa depan. Program CP Prima Goes to Campus berfungsi untuk menghubungkan CP Prima dengan mahasiswa UI agar mahasiswa UI menjadi mengenal dan tertarik untuk bergabung dengan CP Prima.
ABSTRACT
Public awareness about the existence of a company or brand is important. The extent to which the public aware of the existence of a product or service would affect the existence and survival of the company. PT Central Proteinaprima (CP Prima) has a desire to be known by the students, especially students of Universitas Indonesia. Universitas Indonesia as the university with the name of the country is believed to have a competent and best students to be able to strengthen the company's performance in the future. Therefore quantitative and qualitative research were conducted to determine the position of CP Prima in the mind of UI students.
Results show that most of UI students still do not know about CP Prima. The solution to these problems is Marketing Public Relations program that consists of simultaneously recruitment exhibition in collaboration with the CDC UI, corporate presentations, KOL engagement, seminars, essay competitions, and media publications. The entire program aims to build awareness of Universitas Indonesia students to CP Prima while creating a positive image of CP Prima and its potential in the future. CP Prima Goes to Campus program is used to connect the CP Prima with UI students so that students become familiar and interested in joining CP Prima."
2016
TA-pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Aulia Maharani
Dino berbagi: program community relations untuk meningkatkan citra restoran dino steak pasta di Depok = The community relations program to improve the image of dino steak pasta restaurant in Depok
"Profil Perusahaan
Dino Steak & Pasta, merupakan western food restoran dengan konsep Dinosaurus, yang berlokasi di Jalan Raya Margonda, Beiji, Depok. Beroperasi sejak 23 Mei 2015, restoran ini menyajikan beragam menu dengan harga Rp2.500,- sampai Rp40.000,-.
Banyak kesuksesan telah dicapai. Ini dibuktikan dengan omzet yang mencapai Rp10.000.000,-/hari dan bertambahnya angka penggemar pada media sosial, dengan sangat pesat. Rekomendasi dari rekan media dan salah satu program di televise nasional, juga menambah popularitasnya.
Oleh sebab itu untuk mempertahankan eksistensi dan meningkatkan citra, Dino Steak & Pasta mempunyai kewajiban untuk berkontribusi pada komunitas, yang dapat dilakukan melalui program Community Relations.
Dino Steak & Pasta is a western food restaurant with dinosaurs as its store concept, which located at Jalan Raya Margonda, Beiji, Depok. Operating since May 23rd 2015, this restaurant serves many kinds of menu, with a price range between Rp2.500,- to Rp40, 000,-
Many successes have been achieved. It?s proven by the turnover, which reached Rp10.000.000,-/ day and the numbers of fans on social media which increase rapidly. The recommendations from media partners and one of the programs on the national television, also increases its popularity.
Therefore, to maintain the existence and improving its image, Dino Steak & Pasta has a responsibility to contribute to the community, which can be carried through the Community Relations program."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
TA-Pdf
UI - Tugas Akhir  Universitas Indonesia Library