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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Kotler, Philip
Marketing places: attracting investment, industry, and tourism to cities, states, and nations
" Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or ... "
New York : Maxwell Macmillan International, 1993
338.604 2 KOT m
Buku Teks  Universitas Indonesia Library