Ditemukan 2 dokumen yang sesuai dengan query
Bacon, Terry R., 1947-
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The "Behavioral Advantage" reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop: a carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities; a smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors; and a confident and smooth endgame that assures a ...
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New York: American Management Association, 2004
e20438402
eBooks Universitas Indonesia Library
Bacon, Terry R., 1947-
"
"Winning Behavior" gives companies a new way to increase business: by "outbehaving" rivals so that customers see a positive behavioral difference at every customer touchpoint - from product development and branding to bids and proposals, service, and much more. It is this company-wide Behavioral Differentiation that breeds lasting customer loyalty by allowing any company to distinguish itself from competitors in a tough, crowded market. "Winning Behavior" will prove to be a landmark book in the ...
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New York: American Management Association;, 2003
e20438344
eBooks Universitas Indonesia Library
