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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Andre Akbar Kurnia
Microtransaction practice in video game and its impact ro consumer satisfaction = Praktek mikrotransaksi dalam video game dan pengaruhnya terhadap kepuasan konsumen
" ABSTRACT
Microtransaction practice in video games has grown more and more nowadays as a new model of gaining profot for game developers. This research then aims toprovide insights on how microtransaction practice in game affect consumers' satisaction, by comparing different game type (pay-to-paly and free-to-play games) and gamer types (avid and casual gamers). In order to examine this, a survey among vodeo game consumers that measures the expectasion, perceived performances, confirmation, satisfaction, and future repurchase intention ... "
2017
S70011
UI - Skripsi Membership  Universitas Indonesia Library