Ditemukan 1 dokumen yang sesuai dengan query
Walker, Orville C.
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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools ...
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New York: McGraw-Hill, 2014
658.802 WAL m
Buku Teks Universitas Indonesia Library
