Ditemukan 1 dokumen yang sesuai dengan query
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Recently, many researchers have found that their work crosses the borders of design, branding, and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing, where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This book focuses on service design, including retail and multi-channel marketing matters pertinent to the current age, where physical contact with consumers has resurfaced as an enduring part ...
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United Kingdom: Emerald, 2016
e20469603
eBooks Universitas Indonesia Library
