Ditemukan 3 dokumen yang sesuai dengan query
Kim, W. Chan
Jakarta: Serambi Ilmu Semesta, 2011
658.802 KIM b (1)
Buku Teks Universitas Indonesia Library
Kim, W. Chan
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Summary:
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ...
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Jakarta: Mizan Publika, 2015
658.802 KIM b
Buku Teks Universitas Indonesia Library
Kim, W. Chan
"
Summary:
"Blue Ocean Shift is packed with inspiring, real-world examples of how leaders in diverse industries and organizations made the shift from red oceans of crowded competition to wide open blue oceans of new market space by applying the process and tools outlined within. Blue Ocean Shift shows you, step-by-step, how to build the confidence of your people and seize new growth. Here, you'll learn: Why focusing on competing misses huge growth opportunities and how to ...
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Jakarta: Gramedia Pustaka Utama, 2017
658.802 KIM b
Buku Teks Universitas Indonesia Library
