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Nosica Rizkalla
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Retailers produce their own private label brand as a strategy to distinguish their products from competitors’. Based on previous research, store image and service quality can be used to improve private label brand image and purchase intention. A Research is conducted at Lotte Mart, Gandaria City Mall in Jakarta to find out whether store image and service quality could influence private label brand image and purchase intention. This research adopts Wu et.al.'s framework (2010). Data ...
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Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
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Artikel Jurnal Universitas Indonesia Library
