Ditemukan 3 dokumen yang sesuai dengan query
Hammam Haris Tasurru
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Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study is to explain the purchase intention of youth consumers toward a particular brand of soft drink with global penetration by their perceptions and ethnocentrism. This ...
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Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
pdf
Artikel Jurnal Universitas Indonesia Library
Andika Pradana
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This paper aims to analyze how work overload influences turnover intentions of newly hired junior
auditors in public accounting offices. Job satisfaction, work related stress and work life conflicts are
used as mediating variables between work overload and turnover intention. This study employed
141 auditors from several accounting firms operating in the Greater Jakarta region. The sample
was selected using purposive sampling. Three mediation hypotheses were tested using Structural
Equation Modeling (SEM). The results show that work overload has a ...
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Universitas Indonesia, 2015
J-Pdf
Artikel Jurnal Universitas Indonesia Library
Rosiwarna Anwar
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ABSTRACT
The objective of this study is to explore and examine supportive factors of Mass Rapid Transport (MRT) implementation in Jakarta, Indonesia. Successful implementation requires proper understanding of which factors are influential to the acceptance of this technology. The population of this study is commuters along the North to South route of Jakarta MRT development site. We conducted the survey in thirteen locations along the track based on the Station Development Plan. We obtained only 392 ...
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Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:2 (2017)
Artikel Jurnal Universitas Indonesia Library
