Ditemukan 1 dokumen yang sesuai dengan query
Coombs, W. Timothy
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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as ...
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Malden, MA ; Oxford: Wiley-Blackwell , 2012
658.408 COO m
Buku Teks Universitas Indonesia Library
