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Hasil Pencarian

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cover
Kotler, Philip
Good works! : marketing and corporate initiatives that build a better world ... and the bottom line
"
ABSTRACT
In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book ... "
Hoboken, N.J.: Wiley, 2012
658.8 KOT g
Buku Teks  Universitas Indonesia Library