Ditemukan 2 dokumen yang sesuai dengan query
Baran, Stanley J.
Canada: Wadsworth and Cengage Learning, 2012
302.2 BAR m
Buku Teks Universitas Indonesia Library
Baran, Stanley J.
"
This book provides a comprehensive and historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. It concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are ...
"
Stamford, CT : Cengage Learning, 2015
302.2 BAR m
Buku Teks Universitas Indonesia Library
