Ditemukan 2 dokumen yang sesuai dengan query
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This volume provides a good illustration of the sorts of insights that qualitative and conceptual analysis can provide. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, how skiers consume a ski resort, and how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices to the nature of consumer "presence, rethinking the meanings of prices, and ...
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United Kingdom: Emerald, 2017
e20469484
eBooks Universitas Indonesia Library
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The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. They represent the cutting edge in qualitative consumer research ...
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United Kingdom: Emerald, 2017
e20469352
eBooks Universitas Indonesia Library
