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Ditemukan 1 dokumen yang sesuai dengan query
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Stacia Reviany Mege
The impact of destination exposure in reality shows on destination image, familiarity, and travel intention
" ABSTRACT
The increasing popularity of reality shows renders them as potential media for tourism promotion. However, there is limited research regarding the impact of destination exposure in reality shows. This study aimed to investigate the impact of destination exposure in television reality shows on destination image, familiarity, and travel intention. To test the hypotheses, a within subject experiment was conducted. A worldwide popular reality show, The Amazing Race, was used as a stimulus for the participants. ... "
Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:2 (2017)
Artikel Jurnal  Universitas Indonesia Library