Ditemukan 3 dokumen yang sesuai dengan query
Mochammad Auditya Brilliant
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The number of Internet users in Indonesia and e-commerce sales is growing. However, Indonesia is less active in e-commerce research compared to other Asian countries, and existing studies cover limited area. The purpose of this study is identifying the impact of customer satisfaction and trust on loyalty in e-commerce and identifying the factors that influence satisfaction. The results are that information quality affects trust and that trust affects loyalty. E-commerce websites should focus on delivering ...
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Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
pdf
Artikel Jurnal Universitas Indonesia Library
Theresa Victory Gloria
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At its introduction, instant messaging (IM) was predicted to facilitate communication between businesses and customers. Growing numbers of smartphones coupled with internet penetration then led to the development of mobile instant messaging (MIM). Some MIM provides a feature for businesses to communicate to customers, which enables businesses to send promotions and information directly to customers. For this to be effective, loyalty is crucial for continued MIM use, especially MIM that can be used as a ...
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Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
pdf
Artikel Jurnal Universitas Indonesia Library
Kiki Oktora
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One out of four people in the world is a Moslem, and Indonesia ranks first on the biggest Moslem
population in the world. Hundreds of thousands of people go to Makkah each year to make Hajj
(pilgrimage). Hajj and Umrah travel agencies as providers of Hajj and Umrah packages are becoming
important in Indonesia, as their number is about two hundred agencies. However, there
has been little discussion about Hajj and Umrah, especially on Hajj and Umrah travel agencies.
The ...
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University of Indonesia, 2014
J-Pdf
Artikel Jurnal Universitas Indonesia Library
