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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Nuryati Djuli
Segmentasi dan target pasar rawat inap Ibu RSIA Hermina Bekasi = Segmentation and market target of Mother Inpatient RSIA Hermina Bekasi 2011
" RSIA Hermina Bekasi is a mother and child hospital built in 1997 equipped with 38 beds and today it has 148 beds. The declining Bed of Occupancy Rate (BOR) of its mother inpatient in 2010 compared with the preceding years caused by the excessive number of beds and the declining percentage of mothers as patients treated. Moreover the marketing department of RSIA Hermina Bekasi has never done a customer segmentation and market target. Until today ... "
Depok: Universitas Indonesia, 2012
T36855
UI - Tesis Open  Universitas Indonesia Library