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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Humaira Fathma Gardilla
Pengaruh electronic word of mouth melalui media sosial path terhadap dimensi kesadaran merek pada konsumen restoran baru = The effect of electronic word of mouth on social media path toward dimension of brand awareness on new restaurant consumer / Humaira Fathma Gardilla
" It is important for consumer to have brand awareness before choosing a new product, it divides into three dimensions; brand recognition, brand knowledge and brand opinion. The excessive used of social media Path™ among emerging well-off youth made electronic word-of-mouth an effective marketing strategy to increasing a popularity of a certain brand. This study aimed to understand the effect of e-WOM towards dimension of brand awareness on 'new' restaurant consumer. This was a field experimental ... "
Fakultas Psikologi Universitas Indonesia, 2015
S58749
UI - Skripsi Membership  Universitas Indonesia Library
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Hammam Haris Tasurru
Global brands and consumer ethnocentrism of youth soft drink consumers in greater jakarta, indonesia. / Hammam Haris Tasurru, Imam Salehudin
" Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study is to explain the purchase intention of youth consumers toward a particular brand of soft drink with global penetration by their perceptions and ethnocentrism. This ... "
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal  Universitas Indonesia Library