Ditemukan 2 dokumen yang sesuai dengan query
Johnson, Lisa
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"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner in which women buy is more critical than what's being sold; how listening to women earlier and more often leads to more powerful strategies; how ...
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New York: [American Management Association, ], 2004
e20438495
eBooks Universitas Indonesia Library
Brown, Mary
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With Baby Boomer women spending well over a trillion dollars a year on goods and
services, the days of women 40+ being ignored by marketers are numbered.
Overthrowing stereotypes of aging, the groundswell of awareness is no less than a
marketing revolution ...
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New York: American Management Association;;, 2006
e20441474
eBooks Universitas Indonesia Library
