Ditemukan 1 dokumen yang sesuai dengan query
Mathieson, Rick
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Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding ...
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New York: American Management Association, 2005
e20441766
eBooks Universitas Indonesia Library
