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Uses and gratification theory stated that audiences have media-related needs and they will use media actively and rationally to satisfy those needs. Does this alsp apply to new media ? According to Ruggerio (2000) new media has some characteristic that is interactivity, demassification, and asynchroniety. Lister et al. (2003) also found some characteristics of new media which are digital, interactive, hyper-textual, virtual, networked, and simulated. Therefore, conceptually, the ability of audiences to use new media ...
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Jakarta : Prodi Ilmu Komunikasi Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi Universitas Katolik Indonesia Atma Jaya,
384 JIA
Majalah, Jurnal, Buletin Universitas Indonesia Library
