Ditemukan 1 dokumen yang sesuai dengan query
Ismi Rajiani
"
The rise of the emerging-market countries offers both developing and developed countries a
unique opportunity to gain the benefits of a truly international economy. Consequently, it is imperative
to advance our knowledge of emerging-market countries MNC emergence and competitiveness
including Malaysian firms on how will they position their products strategically. Based on the
framework of Porter’s Generic Strategy, this paper is composed of price/ volume segments and impacts
on product strategy theory. The aim is to identify crucial triggering cues ...
"
Universiti Teknikal Malaysia Melaka, 2013
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Artikel Jurnal Universitas Indonesia Library
