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ABSTRACT
This paper discusses the dissemination of information about cultural heritage to the young generation, particularly about the kingdom of Majapahit whose ancient sites are situated in Trowulan, East Java, Indonesia. In the context of public archaeology, heritage instead, it is information is no longer communicated to the public in mind-numbing ways, presented in such a way as to increase positive attitude and behavior toward the cultural heritage. In the context of marketing communication, the dissemination ...
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Depok: Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2018
907 UI-PJKB 8:1 (2018)
Artikel Jurnal Universitas Indonesia Library
