Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRAKDengan meningkatnya penawaran investasi online melalui platform-platform investasi online, kebutuhan untuk memprediksi intensi perilaku konsumen juga meningkat. Intensi pembelian investasi online pada penelitian ini diprediksi dengan menggunakan kerangka theory of planned behavior (TPB). TPB merupakan salah satu pendekatan yang banyak digunakan dalam memprediksi niat dan perilaku konsumen, dimana TPB membentuk kerangka kerja konseptual untuk memprediksi kecenderungan tindakan tertentu seseorang. Komponen TPB yang digunakan dalam penelitian ini yaitu sikap terhadap investasi online, norma subyektif yang dicerminkan oleh kecerdasan spiritual, dan kontrol perilaku yang dirasakan yang dicerminkan oleh kecerdasan emosional. Tujuan dari penelitian ini adalah untuk melihat apakah terdapat pengaruh dari sikap terhadap investasi online, kecerdasan spiritual, dan kecerdasan emosional terhadap intensi pembelian investasi online pada generasi milenial di Jabodetabek. Sebanyak 249 responden berhasil dikumpulkan dan kemudian data diolah menggunakan Structural Equation Modelling (SEM) dengan software AMOS 22. Hasil penelitian ini menunjukkan bahwa sikap terhadap investasi online dan kecerdasan emosional memiliki pengaruh positif dan signifikan terhadap intensi pembelian investasi online, sedangkan tingkat kecerdasan spiritual seseorang tidak berpengaruh terhadap intensi pembelian investasi online.

---

ABSTRACT

As online investment offers increase through online investment platforms, the need to predict the intentions of consumer behavior also increases. The intention of online investment purchases in this study is predicted using the theory of planned behavior (TPB) framework. TPB is one approach that is widely used in predicting consumer intentions and behavior, where TPB forms a conceptual framework for predicting the tendency of certain actions of a person. TPB components used in this study are attitudes toward online investment, subjective norms that are reflected by spiritual intelligence, and perceived behavioral control that is reflected by emotional intelligence. The purpose of this study is to see whether there is an influence of attitudes towards online investment, spiritual intelligence, and emotional intelligence on the intention of online investment purchases in millennials in Jabodetabek. A total of 249 respondents were successfully collected and then the data was processed using Structural Equation Modelling (SEM) with AMOS 22 software. The results of this study indicate that attitudes toward online investment and emotional intelligence have a positive and significant effect on online investment intentions, while the level of one's spiritual intelligence has no effect on online investment purchases intentions.

"

"The aim of this study

was to examine and compare the psychological factors influencing driver

speeding behavior in 3 cities in Southeast Asia, focusing on developing

counties, using the Theory of Planned Behaviour (TPB). Data was collected from

570 respondents in the urban areas of Khon Kaen in Thailand, Vientiane in Laos

and Phnom Penh in Cambodia. The psychological factors of TPB include attitude

(AT), subjective norm (SN) and perceived behavioral control (PBC). These

factors were employed to explain speeding intentions in urban road

environments. The Structural Equation Models (SEM) was used to examine and

explain speeding intentions. The results indicated that the TPB could explain

the variance by intentions of drivers in Khon Kaen, Vientiane and Phnom Penh at

33%, 46%, and

84%, respectively. The most significant of the psychological factors for Khon

Kaen drivers was determined by AT, while the speeding intentions of Vientiane

drivers and Phnom Penh drivers were determined by PBC. From this data, the

authorities of each city should create and implement safety policies that can

improve these psychological factors, which could have a positive effect on

drivers?speeding intentions in urban road environments. The outcome of this

study could be useful for understanding the speeding attitudes of drivers in

three different countries and would be beneficial for the development and

introduction of preventative safety measures in these countries as well."

"Perkembangan teknologi mendorong munculnya media baru dalam mengkomunikasikan suatu pesan iklan. Mobile advertising merupakan salah satu media jenis baru yang memanfaatkan media telepon genggam untuk secara langsung menyampaikan suatu pesan terhadap konsumen atau target market. Dari sinilah keunggulan dari mobile advertising muncul dibandingkan oleh media lain. Mobile advertising dengan cepat di adaptasi oleh para marketer. Untuk mengetahui respon penerimaan dari konsumen, penelitian menelti bagaimana faktor internal beliefs dari konsumen mempengaruhi attitudes mereka terhadap mobile advertising. Dengan berdasarkan pada theory of planned behaviour, attitude dengan dibantu oleh subjective norms dan perceived behavioral control nantinya akan mengukur bagaimana pengaruhnya terhadap intention dapat menjadi indikator penerimaan. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif yang signifikan dari beliefs, attitude, intention.

---

Technological developments have encouraged the emergence of new media in communicating an advertising message. Mobile advertising is one of the new type, this type of advertising is to use the media cell phones to directly delivering a message to consumers or target market. From this emerged the advantages of mobile advertising than by other media. Mobile advertising quickly adapted by the marketer.

To determine the responses acceptance from consumers, the study examined how the internal factors beliefs of consumers affect the attitude towards mobile advertising. On the basis of the theory of planned behaviour, by the support of subjective norms and perceived behavioural control, attitude will show an impact on intention which can be an indicator of acceptance.

The results of this study indicate that there is a significant positive effect from the beliefs, attitude, and up to the intention."

"ABSTRAKAgrikultur memiliki peran penting dalam mendukung perekonomian Indonesia. Keterbatasan akses untuk mendapatkan pinjaman modal melalui perbankan dan koperasi bukan lagi menjadi kendala untuk berkembang karena saat ini banyak perusahaan rintisan berbasis crowdfunding yang memberikan peluang untuk pembiayaan proyek agrikultur. Meski demikian, tidak semua crowdfunding platform dapat menggalang dana sejumlah yang diajukan oleh peminjam secara penuh dan sesuai dengan tenggat waktu yang diberikan. Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi keinginan investor untuk menanamkan modal atau berinvestasi pada sektor melalui crowdfunding platform yang relevan di Indonesia. Penelitian ini menggunakan PLS-SEM dengan alat bantu SmartPLS 3.2.7 untuk melakukan analisis data terhadap 201 responden. Penelitian ini menggunakan theory of planned behavior sebagai dasar penelitian. Hasil dari penelitian ini menunjukkan attitude atau sikap merupakan faktor paling signifikan yang mempengaruhi keinginan investor untuk berinvestasi, di samping subjective norms. Attitude dipengaruhi oleh faktor perceived accreditation, perceived ease of use, dan perceived benefit, dan perceived behavior control. Berdasarkan penelitian, dapat disimpulkan bahwa semakin tinggi attitude suatu individu terhadap crowdfunding platform, maka semakin meningkat keinginannya untuk berinvestasi di platform tersebut.

---

ABSTRACTAgriculture has an important role in supporting Indonesia's growth. Limited access to loans through banking and cooperatives institutions is no longer an obstacle to the agricultural sector for development because currently there are many crowdfunding-based pilot companies that provide opportunities for financing agricultural projects. However, not all crowdfunding platforms can raise funds provided by the borrower and are met with the given deadline. This study studies what factors influence the desire of investors to invest or invest in the agricultural sector through relevant crowdfunding platforms in Indonesia. This study uses PLS-SEM with a SmartPLS 3.2.7 tool to conduct a data analysis of 201 respondents. This study uses the theory of planned behavior as the basis of research. The results of this study indicate that attitudes are the most significant factors that influence the desire of investors to invest, in addition to subjective norms. Attitudes are influenced by several factors which are perceived accreditation, perceived ease of use, and perceived benefits, and perceived behavioral control. Based on the research, it can be concluded that the higher the individual's attitude towards crowdfunding platforms, their intention to invest in the platform will increases."

"Agrikultur memiliki peran penting dalam mendukung perekonomian Indonesia. Keterbatasan akses untuk mendapatkan pinjaman modal melalui perbankan dan koperasi bukan lagi menjadi kendala untuk berkembang karena saat ini banyak perusahaan rintisan berbasis crowdfunding yang memberikan peluang untuk pembiayaan proyek agrikultur. Meski demikian, tidak semua crowdfunding platform dapat menggalang dana sejumlah yang diajukan oleh peminjam secara penuh dan sesuai dengan tenggat waktu yang diberikan. Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi keinginan investor untuk menanamkan modal atau berinvestasi pada sektor melalui crowdfunding platform yang relevan di Indonesia. Penelitian ini menggunakan PLS-SEM dengan alat bantu SmartPLS 3.2.7 untuk melakukan analisis data terhadap 201 responden. Penelitian ini menggunakan theory of planned behavior sebagai dasar penelitian. Hasil dari penelitian ini menunjukkan attitude atau sikap merupakan faktor paling signifikan yang mempengaruhi keinginan investor untuk berinvestasi, di samping subjective norms. Attitude dipengaruhi oleh faktor perceived accreditation, perceived ease of use, dan perceived benefit, dan perceived behavior control. Berdasarkan penelitian, dapat disimpulkan bahwa semakin tinggi attitude suatu individu terhadap crowdfunding platform, maka semakin meningkat keinginannya untuk berinvestasi di platform tersebut.

---

Agriculture has an important role in supporting Indonesia's growth. Limited access to loans through banking and cooperatives institutions is no longer an obstacle to the agricultural sector for development because currently there are many crowdfunding-based pilot companies that provide opportunities for financing agricultural projects. However, not all crowdfunding platforms can raise funds provided by the borrower and are met with the given deadline.

This study studies what factors influence the desire of investors to invest or invest in the agricultural sector through relevant crowdfunding platforms in Indonesia. This study uses PLS-SEM with a SmartPLS 3.2.7 tool to conduct a data analysis of 201 respondents. This study uses the theory of planned behavior as the basis of research.

The results of this study indicate that attitudes are the most significant factors that influence the desire of investors to invest, in addition to subjective norms. Attitudes are influenced by several factors which are perceived accreditation, perceived ease of use, and perceived benefits, and perceived behavioral control.

Based on the research, it can be concluded that the higher the individual's attitude towards crowdfunding platforms, their intention to invest in the platform will increases."

"The aim of this study was to examine and compare the psychological factors influencing driver speeding behavior in 3 cities in Southeast Asia, focusing on developing counties, using the Theory of Planned Behaviour (TPB). Data was collected from 570 respondents in the urban areas of Khon Kaen in Thailand, Vientiane in Laos and Phnom Penh in Cambodia. The psychological factors of TPB include attitude (AT), subjective norm (SN) and perceived behavioral control (PBC). These factors were employed to explain speeding intentions in urban road environments. The Structural Equation Models (SEM) was used to examine and explain speeding intentions. The results indicated that the TPB could explain the variance by intentions of drivers in Khon Kaen, Vientiane and Phnom Penh at 33%, 46%, and 84%, respectively. The most significant of the psychological factors for Khon Kaen drivers was determined by AT, while the speeding intentions of Vientiane drivers and Phnom Penh drivers were determined by PBC. From this data, the authorities of each city should create and implement safety policies that can improve these psychological factors, which could have a positive effect on drivers’speeding intentions in urban road environments. The outcome of this study could be useful for understanding the speeding attitudes of drivers in three different countries and would be beneficial for the development and introduction of preventative safety measures in these countries as well."

"Teknologi telah menjadi bagian sehari-hari dari kehidupan manusia. Pemanfaatan perkembangan teknologi ini telah digunakan dalam berbagai aspek kehidupan, salah satunya pada layanan konseling. Meskipun tele-counseling bukan merupakan hal yang baru, namun kebanyakan orang masih belum familiar sehingga perlu diketahui faktor-faktor apa saja yang dapat memengaruhi intensi seseorang untuk menggunakan layanan tele-counseling. Penelitian ini bertujuan untuk mengetahui pengaruh sikap terhadap layanan tele-counseling pada intensi menggunakan layanan tele-counseling melalui kepercayaan terhadap layanan tele-counseling sebagai mediator dengan menggunakan Theory of Planned Behavior oleh Ajzen sebagai dasar teori. Penelitian ini dilakukan pada 109 masyarakat umum Indonesia berusia 18-40 tahun (M = 22,94, SD = 4,53) yang pernah mendengar layanan tele-counseling. Pengukuran menggunakan Intentions to Seek Counseling Inventory – Online (ISCI), The Online Counseling Attitudes Scale (OCAS), dan Alat Ukur Kepercayaan terhadap Tele-counseling yang diadaptasi dari Anwar dan Adidarma (2016). Hasil analisis mediasi menggunakan PROCESS Model 4 Hayes menunjukkan bahwa tidak ditemukan peran kepercayaan sebagai mediator pada pengaruh sikap terhadap intensi menggunakan layanan tele-counseling (ab = 0.08, p<0.01, CI [-0.17 – 0.31]). Penelitian ini memberikan implikasi bagi penyedia layanan tele-counseling untuk meningkatkan intensi masyarakat dalam menggunakan layanan tele-counseling dengan melihat faktor-faktor lain selain sikap dan kepercayaan.

---

Technology has become an everyday part of human life. Utilization of this technological development has been used in various aspects of life, one of which is in counseling services. Although tele-counseling is not a new things, most people are still unfamiliar, hence it is necessary to know what factors can affect a person's intention to use tele-counseling services. This research aims to find out the influence of attitudes towards tele-counseling services on intentions using tele-counseling services through trust towards tele-counseling services as a mediator by using the Theory of Planned Behavior by Ajzen as the basis of the theory. The study was conducted on 109 Indonesians aged 18-40 years (M = 22.94, SD = 4.53) who had heard of tele-counseling services. Measurements using Intentions to Seek Counseling Inventory – Online (ISCI), The Online Counseling Attitudes Scale (OCAS), and Trust on Tele-counseling adapted from Anwar and Adidarma (2016). The results of mediation analysis using Hayes' PROCESS Model 4 showed that there was no role of trust as a mediator on the influence of attitudes towards intentions using tele-counseling services. (ab = 0.08, p<0.01, CI [-0.17 – 0.31]). This study has implications for tele-counseling service providers to increase public intentions in using tele-counseling services by looking at factors other than attitudes and trust."