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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Simatupang, Idayu Kristina
Komunikasi dalam proses keputusan pembelian produk high involvement berbasis teknologi tinggi (studi pada konsumen digital natives dan digital immigrants terhadap pembelian smartphone) = Communication analysis of high involvement decision on high tech product (studied about digital natives abd digital immigrants while taking high involvement decision to smartphone)
"[ABSTRAK
Studi ini berangkat dari keadaan dunia yang diwarnai oleh massifnya perkembangan
teknologi informasi dan komunikasi. Perkembangan teknologi berimplikasi pada dua
perilaku generasi konsumen yaitu generasi Digital Natives (DN) dan Digital
Immigrants (DI), suatu generasi yang sering mengalami kecemasan terhadap
teknologi, dikenal sebagai technology anxiety. Studi ini melihat bagaimana dua
generasi konsumen yang berbeda dalam proses memutuskan membeli produk
berbasis teknologi tinggi / high technology seperti smartphone, khususnya untuk
menggali proses komunikasi serta mengatasi technology anxiety. Berlandaskan
paradigma post-positivistik dengan pendekatan kualitatif, studi ini menghasilkan
temuan bahwa DI mengatasi kecemasan dan membeli high tech melalui proses
komunikasi dengan kelompok, sedangkan DN tidak memiliki kecemasan serta
cenderung melakukan proses komunikasi dengan dunia virtual sebelum membeli.
ABSTRACT
This research inspired by picture of a world whose full of information technology and
communications. Development of information technology and communications have
impact for the two generations of consumer behavior, namely the generation of
Digital Natives and Digital Immigrants, a generation that experience technology
anxiety. This research?s aim is digging about how two different generations of
consumers in the process of deciding to buy a high tech product, smartphones, in
particular to explore the communication process and how to overcome technology
anxiety. Based on the paradigm of post-positivistic with a qualitative approach, this
research found that the DI overcome anxiety and buy high-tech through the
communication process with the group, while the DN does not have anxiety and tend
to make the process of communication with the virtual world before buying., This research inspired by picture of a world whose full of information technology and
communications. Development of information technology and communications have
impact for the two generations of consumer behavior, namely the generation of
Digital Natives and Digital Immigrants, a generation that experience technology
anxiety. This research’s aim is digging about how two different generations of
consumers in the process of deciding to buy a high tech product, smartphones, in
particular to explore the communication process and how to overcome technology
anxiety. Based on the paradigm of post-positivistic with a qualitative approach, this
research found that the DI overcome anxiety and buy high-tech through the
communication process with the group, while the DN does not have anxiety and tend
to make the process of communication with the virtual world before buying.]"
2015
T44940
UI - Tesis Membership  Universitas Indonesia Library
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Maria Grace Silvana
Pengaruh anxiety, crowding, dan time pressure terhadap penerimaan teknologi public self-service: studi kasus: mesin penjual tiket commuter otomatis = The influences of anxiety crowding and time pressure in public self service technology acceptance: case study: commuter line ticket vending machine
"ABSTRAK
Kebijakan Pemerintah Kota untuk mengurangi kemacetan mendorong penggunaan moda transportasi publik seperti Commuter Line. Saat ini Commuter Line sudah menjadi bagian dari aktivitas sehari-hari masyarakat Jabodetabek, namun persepsi masyarakat tentang kualitas layanan masih sangat beragam. Hal tersebut mendorong PT. KAI Commuter Jabodetabek terus meningkatan kualitas jasa salah satunya dengan mengadopsi SST berupa mesin penjual tiket commuter otomatis C-VIM untuk meningkatkan efisiensi dan efektivitas dalam bertransaksi dan tentunya menarik minat masyarakat untuk beralih ke transportasi publik dalam rangka mendukung kebijakan Pemerintah Kota. Penelitian ini didesain untuk mengetahui penerimaan masyarakat pengguna jasa Commuter Line terhadap suatu teknologi baru dengan meneliti pengaruh kegelisahan anxiety , keramaian crowding , dan tekanan waktu time pressure terhadap niat untuk menggunakan kembali intention to use . Responden dalam penelitian ini berjumlah 160 penumpang commuter line Jabodetabek yang pernah menggunakan mesin penjual tiket commuter otomatis C-VIM . Sebuah model penelitian dengan 9 hipotesis diuji dengan metode Structural Equation Modeling SEM untuk mengetahui hubungan antara kegelisahan technology anxiety , keramaian perceived crowding , dan tekanan waktu perceived time pressure
ABSTRACT
The Government rsquo s policy to reduce congestion has encouraged public rsquo s use of Commuter Line. Though Commuter Line has became a part of everyday activities for people lived in Jabodetabek, yet the society rsquo s perception of service quality is still vary. It encourages PT. KAI Commuter Jabodetabek to continue to improve its service quality by adopting an SST like commuter line ticket vending machine C VIM to somehow be able to increase the efficiency and effectiveness of transaction and of course, attracting public to actually shift to public transportation, to support the policy of the City Government. This study is designed to understand the acceptance of the commuter line users rsquo acceptance towards a new technology by investigating the influence of anxiety, crowding, and time pressure on their intention to use. The total amount of 158 passengers of commuter line Jabodetabek are involved in this research, those are passengers who have already experienced or used the commuter line ticket vending machine C VIM . This research contained 9 testable hypotheses and used the Structural Equation Modeling SEM method to analyze the relationship between technology anxiety, perceived crowding, and perceived time pressure. "
2017
S65886
UI - Skripsi Membership  Universitas Indonesia Library