Ditemukan 1 dokumen yang sesuai dengan query
Schilling, Melissa A
"
This is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling ́ђةs approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, ...
"
New York: McGraw-Hill, 2013
658.406 2 SCH s
Buku Teks Universitas Indonesia Library
